Hello! I'm Angel
Thank you for your interest in my profile! I'm a highly experienced marketing consultant with a proven track record of delivering results for businesses across diverse industries in the past 20 years. My expertise spans marketing communications, public relations, translation, digital marketing, content curation, event management, lead generation, and branding.
As a data-driven and results-oriented marketing consultant, I'm passionate about helping businesses grow and thrive by creating bespoke marketing solutions that resonate with their customers. I specialize in developing and executing integrated marketing campaigns that communicate a brand's message and value proposition effectively, using insights and metrics to identify trends and develop effective strategies.
I collaborate closely with my clients to deliver to deliver the customized solutions, enabling them to become the thought-leader in their respective market and drive business growth. What I am capable to bring -
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Solid brand strategies that establish a company's identity and make it stand out in a crowded marketplace. I utilize performance indicators to evaluate the efficacy of branding efforts and make data-driven decisions about future strategies.
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Working with global brands to devise and deploy localized marketing strategies in multiple languages that aligns with the audience’s preferences
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Impactful analytics-based digital marketing campaigns across multiple channels, including social media, email, and search. I am skilled in creating engaging content and optimizing campaigns for maximum reach and engagement
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High-quality and captivating content that connects with customers on a deeper level
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Develop lead scoring models, create targeted content, and manage data-driven lead nurturing campaigns to help businesses convert leads into customers.
If you're looking for a marketing consultant with a broad range of skills and experience, I would be delighted to discuss how I can help. Please feel free to reach out to me to learn more about my experience and the services I offer.


PORTFOLIO
Spearheaded industry or technology specific and C-Suite events to generate demand and raise brand awareness.
Crafted theme & agenda I Speaker & sponsor engagement | Recruited delegates | Pre and Post-event promotion online and offline | Led agency for execution | Curated executive speeches
Formulated and executed annual Digital Transformation Forum since 2014 in Hong Kong and Beijing to establish thought leadership.
Headed market, industry and technology trends research I Crafted theme & agenda I Speaker & sponsor engagement | Recruited delegates | Pre and Post-event promotion online and offline | Led agency for execution | Curated executive speeches
Consulted and executed digital & business transformation project
Headed market, industry and technology trends research I Created go-to-market strategies I Designed and constructed Innovation Lab | Introduced customer journey mapping I Conducted sales training | Spearheaded re-branding with new brand identity
Steered and produced video for the launch of a series of Smart solutions
Formulated storyboard | Created script | Led agency and the team for execution | Online and Offline promotion
Steered and produced video for the launch of a series of Smart solutions
Formulated storyboard | Created script | Led agency and the team for execution | Online and Offline promotion
Steered and produced video for the launch of new solutions developed in the digital transformation project
Formulated storyboard | Created script | Led agency and the team for execution | Online and Offline promotion
Steered and produced video for the launch of a series of Smart solutions
Formulated storyboard | Created script | Led agency and the team for execution | Online and Offline promotion
Steered and produced video for the launch of a series of Smart solutions
Formulated storyboard | Created script | Led agency and the team for execution | Online and Offline promotion

Spearheaded the branding from naming, logo design, trademarking, launch of website and videos for a new product line
Led UX/UI design | Content Creation | Guided agency for video shooting | Directed User Acceptance Test

SKILLS

Communications
PR
Content marketing
Digital marketing
Event management
Field marketing
Project management
Product marketing and management
Digital transformation
Go-to-market strategies
ACHIEVEMENTS
Achieved two marketing professional accolades in 2018
Award for Innovation in Content Marketing - Silver Stevie Winner, for Thought leadership content marketing campaign
Award for Innovation in Social Media Marketing - Bronze Stevie Winner for Market expansion through social media
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Won "Digital Marketing Asia Award - B2B category", Forrester - CMO Innovation, 2017
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Won HKIM Market Leadership in Digital Technology Award, 2016